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Lumi Lashes
A little lash magic.
A bold, retro-inspired lash studio experience designed to make beauty feel fun, personal, and effortlessly stylish.
Project Overview
Your lashes called. They want a little drama.
Lumi Lashes is a playful, personality-filled lash studio concept designed for beauty lovers who appreciate a little extra flair.
The creative challenge was to develop a brand that felt premium without becoming overly serious or traditional.
We imagined a lash studio where beauty meets self-expression, combining a distinctive visual identity with an engaging digital experience built around discovering lash styles, exploring services, and shopping for lash-care essentials.
The Creative Direction
Retro charm with a modern beauty obsession.
Lumi Lashes takes inspiration from nostalgic beauty packaging, playful fashion editorials, and contemporary feminine branding.
Cloudy blue, deep merlot, rose pink, and butter yellow form an unexpected color palette that instantly distinguishes the brand from conventional lash studios.
Rounded retro typography, scalloped frames, heart motifs, expressive layouts, and close-up lash photography create a visual identity that feels charming, confident, and recognizable.
The result is a brand that doesn't take itself too seriously but still feels thoughtfully designed.
The Website Experience
A little beauty playground with a purpose.
The website combines playful storytelling with a clear, conversion-focused structure.
Visitors can explore different lash styles, compare services, discover the studio's personality, and move toward booking an appointment.
A dedicated lash-care shop concept extends the brand beyond appointments, creating an opportunity to introduce products, encourage aftercare, and build a more complete customer experience.
Interactive galleries, colorful service sections, and thoughtful micro-animations make the browsing experience feel as expressive as the brand itself.
The Design Goal
To create a recognizable lash studio identity that stands out in a competitive beauty industry while making it easy for potential clients to explore services, choose their preferred lash style, and begin their booking journey.
The Takeaway
A beauty brand can be playful and premium at the same time. Personality, when paired with purposeful design, becomes a powerful point of differentiation.
